Friday, May 27, 2011
Harvard Business Review - The Critic
The critic | Harvard Business Review
Spot illustration for Betsy Robichaud at Harvard Business Review for an article about online business review sites like yelp and how to understand what might be a legitimate complaint and what is not. After reading the article I tried a few sketch ideas but felt most satisfied with my raccoon idea. The animal has a reputation of causing trouble in the darkness of night and that seemed to be a good metaphor for what online reviews tend to be. Luckily for me Betsy liked this idea too. Lately I've been fortunate enough to do an illustration almost every month for HBR and they're consistently a great client to work with and always a source of interesting topics to illustrate.