NEW WORK | American Way
The way we're wired | American Way
Three spot illustrations for an article about the study of behavioral economics. Each spot illustrates a specific experiment conducted on various groups showing how we act irrationally and against our own interests.
• Sketches
Labels: commercial, process, sketches
posted by Ryan Snook at
8:57 AM
2 Comments:
These are great... any chance they're related to Dan Ariely's book?
Hi Colleen. Yup, he was in the article, if I remember correctly I think the whole thing was pretty much about him and his book. I wanted to read his book after working on this, still have to get around to that.
And thanks! Glad you like these.
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