Wednesday, March 19, 2008

NEW WORK | American Way

The way we're wired | American Way

Three spot illustrations for an article about the study of behavioral economics. Each spot illustrates a specific experiment conducted on various groups showing how we act irrationally and against our own interests.

• Sketches


Colleen said...

These are great... any chance they're related to Dan Ariely's book?

Ryan Snook said...

Hi Colleen. Yup, he was in the article, if I remember correctly I think the whole thing was pretty much about him and his book. I wanted to read his book after working on this, still have to get around to that.

And thanks! Glad you like these.